Read More: Ben & Jerry’s Has ‘No Power’ to Halt Israel Deal, Unilever Says
“This is an American institution that has built its reputation on the authenticity of its social mission,” a lawyer for Ben & Jerry’s argued in an Aug. The deal was intended to allow Ben and Jerry’s ice cream to be sold throughout Israel, including the West Bank, with Hebrew and Arabic names on the packaging.īen & Jerry’s, which has a history of publicly embracing socially progressive causes like same-sex marriage and the Black Lives Matter movement, said the deal would fly in the face of its brand image. The move triggered a political controversy, with Israeli Prime Minister Naftali Bennett warning Unilever at the time that the “blatantly anti-Israel” decision would have “serious repercussions, legal and otherwise.”Īfter several investors announced boycotts and divestments of Unilever, the consumer products giant in June announced the sale of Ben & Jerry’s business interests in Israel to Zinger, the owner of American Quality Products Ltd. Unilever sold the Israeli rights to businessman Avi Zinger in response to Ben & Jerry’s decision to halt sales in the West Bank over human-rights concerns. Carter said Ben & Jerry’s claim that the deal might lead to new products conveying a message contrary to the brand’s was “too speculative.” in Manhattan on Monday denied Ben & Jerry’s request for a preliminary injunction, saying the ice cream maker failed to show that it would suffer irreparable harm if the deal wasn’t blocked. Unilever didn’t immediately return emails seeking comment. A lawyer for Ben & Jerry’s had no immediate comment on the ruling.
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