The complaint alleged the deal limited Facebook’s efforts to compete with Google for ad dollars.Ī version of the complaint released in January, in which some formerly redacted sections were unsealed, included internal emails showing the deal was personally approved by Facebook’s Mark Zuckerberg and Google’s Sundar Pichai. The Jedi Blue deal was targeted in a lawsuit led by Texas Attorney General Ken Paxton (R). The company has previously defended the agreement when it was invoked as part of a lawsuit filed by a coalition of state attorneys general. Facebook’s participation helps that,” the spokesperson said in a statement. “The goal of this program is to work with a range of ad networks and exchanges to increase demand for publishers’ ad space, which helps those publishers earn more revenue. These business relationships enable Meta to deliver more value to advertisers and publishers, resulting in better outcomes for all,” the spokesperson said in a statement.Ī Google spokesperson also defended the agreement and said it would answer any questions from the competition authorities. “Meta’s non-exclusive bidding agreement with Google and the similar agreements we have with other bidding platforms, have helped to increase competition for ad placements. “If one company has a stranglehold over a certain area, it can make it hard for start-ups and smaller businesses to break into the market – and may ultimately reduce customer choice,” Coscelli said in a statement.Ī Meta spokesperson defended the agreement and said the company will cooperate with both inquiries. Via the so-called ‘Jedi Blue’ agreement between Google and Meta, a competing technology to Google’s Open Bidding may have been targeted with the aim to weaken it and exclude it from the market for displaying ads on publisher websites and apps,” European Commission Executive Vice President Margrethe Vestager said in a statement.Īndrea Coscelli, the chief executive of the U.K.’s Competition and Markets Authority, said it is concerned the tech giants “teamed up” to place obstacles in the “way of competitors.” “Many publishers rely on online display advertising to fund online content for consumers.
The investigations will look into whether the agreement was part of an effort to exclude ad tech services competing with Google’s Open Bidding program and restricted competition in the online advertising market. The investigations focus around a 2018 agreement, which Google code-named “Jedi Blue,” between Google and Facebook, now under the parent company name Meta, for the participation of Meta’s Audience Network in Google’s Open Bidding program. opened twin investigations Friday into an advertising agreement between Meta and Google, building on the antitrust scrutiny the California-based tech giants are facing abroad. Separately, Germany's antitrust watchdog on Wednesday subjected the e-commerce giant to stricter supervision rules, saying Amazon's position is of outstanding, cross-market importance for competition.The competition authorities of the European Commission and U.K. The British regulator said its investigation would focus on three main areas, including how the Seattle-based company collects and uses third-party seller data and how it sets the eligibility criteria for selling under the Prime label. ( )Īmazon will give third-party sellers on its marketplace access to information that could help sell more products online, the FT said. The Financial Times on Wednesday reported that Amazon will share more data with rivals and offer buyers a wider choice of products as part of a deal with the EU.
The investigation follows a current European Commission (EC) probe looking at similar concerns but which does not cover issues affecting Britain following Brexit, the CMA said, adding that it seek to liaise with the EC.ĮU antitrust regulators in November 2020 charged Amazon with distorting competition in online retail markets and opened a second investigation into the company's business practices. The Amazon logo is displayed on a sign outside the company's LDJ5 sortation center, as employees begin voting to unionize a second warehouse in the Staten Island borough of New York City, U.S.
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